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E-commerce and its growth |
E-commerce has been growing consistently over the past few years and its growth has been accelerated by the COVID-19 pandemic. The pandemic has led millions of people to stay at home which has increased their reliance on online shopping. Businesses that had not previously considered e-commerce have been forced to adapt to the changing market conditions.
According to a report by Digital Commerce 360 e-commerce sales in the US grew by 44% in 2020 reaching $861 billion. This was a significant increase over the 15.1% growth rate in 2019. The pandemic has also led to an increase in the number of people shopping online with an estimated 41.8% of the total US population having made an online purchase in March 2021.
The growth of e-commerce has also been fueled by the increasing adoption of mobile devices. According to eMarketer mobile devices accounted for 62.2% of e-commerce sales in 2020. The ease and convenience of shopping on smartphones and tablets is driving the growth of e-commerce and businesses that have not optimized their websites for mobile devices risk falling behind.
In conclusion e-commerce is growing rapidly and its growth is expected to continue in the coming years. The COVID-19 pandemic has accelerated the growth of e-commerce and businesses that have not yet embraced online selling risk being left behind. With the increasing adoption of mobile devices businesses that want to succeed in e-commerce must optimize their websites for mobile devices and provide a seamless and convenient shopping experience across all devices.