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| what is digital marketing |
Digital marketing is the practice of promoting and advertising products or services using digital channels such as search engines social media email mobile apps and other digital technologies. It involves targeting specific audiences with tailored messages in order to capture their attention and encourage them to take action such as making a purchase subscribing to a service or engaging with a brand's content.
Digital marketing is becoming increasingly popular with the rise of the internet and mobile devices which have given consumers more access to information and more control over the purchasing process. It enables businesses to reach their target audience more effectively and efficiently than traditional marketing methods and provides real-time data on the effectiveness of their marketing efforts.
Some of the key aspects of digital marketing include search engine optimization (SEO social media marketing email marketing content marketing mobile app marketing and paid advertising. By utilizing these channels effectively businesses can build brand awareness drive traffic to their website generate leads and ultimately boost sales and revenue.