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| what is digital transformation |
Digital transformation refers to the process of using digital technology to fundamentally change how organizations operate and deliver value to customers. It involves integrating digital technology into various aspects of an organization including business models processes and strategies with the goal of improving efficiency enhancing customer experience and generating new revenue streams.
Digital transformation can take many forms such as automating manual processes implementing AI and machine learning algorithms to analyze data and drive insights adopting cloud-based infrastructure for scalability and flexibility and leveraging digital channels and platforms to connect with customers.
The drivers of digital transformation are often market disruption changing customer expectations and technological advancements. To stay competitive organizations must be willing to adapt and evolve their operations products and services to meet the demands of the digital age.
